Expansion of AI Copywriting Features and Global Rollout of Non-Skippable Video Ads
According to the weekly PPC Pulse digest from Search Engine Journal, Google Ads has introduced important updates that impact the capabilities of artificial intelligence in creating ad copy, as well as the expansion of availability for new video ad formats.
Expansion of AI Copywriting Features
One of the key updates is the expansion of AI copywriting features in Google Ads. Advertisers can now customize restrictions on the use of automatically generated content. This will allow for greater control over the tone and brand alignment when creating ads with the help of artificial intelligence.
Global Launch of Non-Skippable VRC Video Ads
Another significant change is the global rollout of the non-skippable Video Reach Campaigns (VRC) ad format. This format allows for the display of short video ads that cannot be skipped. Such a format can help increase audience engagement and improve the effectiveness of video advertising.
Overall, these updates indicate that Google continues to enhance its advertising tools, providing advertisers with more flexibility and control when using AI technologies and new ad formats. This will help optimize advertising campaigns and make them more personalized and effective.