How Much Do Media Buyers Earn in 2026?
A media buyer is a key profession in digital marketing. The effectiveness of advertising campaigns and the success of a business largely depend on the work of this specialist. Therefore, it is not surprising that media buyer incomes are at a fairly high level.
Average Media Buyer Salary in 2026
According to market analysis, in 2026 the average salary of a media buyer in major Russian cities is in the range of 120,000 to 250,000 rubles per month. At the same time, entry-level specialists receive an average of 80,000-120,000 rubles, and experienced media buyers with 5+ years of experience - 180,000-350,000 rubles per month.
The difference in salaries is explained by many factors:
- Level of qualification - the more knowledge and skills, the higher the income
- Work experience - over the years, the specialist becomes more valuable to the employer
- Scale and complexity of advertising campaigns - the larger and more multifaceted the projects, the higher the pay
- Market demand - the shortage of qualified media buyers increases their "market" value
- Region of work - in major cities with a population of over 1 million, salaries are higher than in smaller settlements
Real Examples of Media Buyer Vacancies in 2026
Let's look at a few relevant media buyer vacancies in 2026:
Company: SonderAds
Requirements: At least 3 years of media buyer experience, excellent knowledge of digital marketing tools, analytical skills, flexibility of thinking. Salary not specified.
Company: SonderAds
Requirements: At least 2 years of media buyer experience, knowledge of the basics of internet marketing, analytical mindset. Salary not specified.
Launching a mini-app for arbitrageurs and marketers
Requirements: At least 1 year of media buyer experience, understanding of key advertising campaign effectiveness metrics. Salary not specified.
Launching a mini-app for arbitrageurs and marketers
Requirements: At least 1 year of media buyer experience, knowledge of working with advertising platforms. Salary not specified.
Middle/Senior Media Buyer (FB | iGaming)
Requirements: At least 3 years of media buyer experience, in-depth knowledge of FB Ads, ability to analyze data and optimize campaigns. Salary not specified.
Key Takeaways
Thus, the average salary of a media buyer in 2026 is in the range of 120,000 - 250,000 rubles per month, depending on the level of qualification, experience and complexity of the tasks to be solved. At the same time, entry-level specialists receive 80,000 - 120,000 rubles, and experienced media buyers with 5+ years of experience - 180,000 - 350,000 rubles per month.