How Kalshi regulates affiliate programs
Kalshi, a platform specializing in event prediction, has recently adopted a new policy on affiliate programs. According to it, the company has banned the use of affiliate badges related to gambling or other content that may violate laws or mislead users.
This tightening of rules is dictated by the general trend of increased control over advertising and promotion in the financial services industry, including tools for trading and traffic arbitrage. Regulators in many countries are closely monitoring online marketing to prevent hidden advertising of gambling or other potentially harmful products.
For platforms like Kalshi, which positions itself as a service for predicting events rather than gambling, such measures are important to avoid association with gambling and maintain user trust. The company also seeks to comply with the tightening requirements of advertising platforms and payment systems.
Conclusions and tips for marketers
First, it is necessary to carefully analyze the rules and requirements of all platforms on which your product or service is promoted. They can change, and you need to adapt quickly to avoid violating policies and losing the opportunity for effective promotion.
Second, it is worth paying special attention to the compliance of the content with legislation and ethical standards. Even if your business is not related to gambling, some promotion methods may be perceived as opaque or misleading. It's better to err on the side of caution and avoid such practices.
In general, the Kalshi story demonstrates the importance of flexibility and a responsible approach to marketing in highly competitive and regulated industries. Following best practices will help maintain audience trust and avoid fines or other sanctions.