What's new in Marketo Engage
The Marketo team has announced the upcoming deprecation of the built-in SEO tool in the Marketo Engage platform. This decision was made as part of the latest February 2026 release.
Marketo justifies this decision by the fact that modern search engine algorithms, especially Google's, have become much more sophisticated, and built-in SEO tools in marketing platforms now lag behind specialized solutions in effectiveness. Instead, the new Marketo Engage release introduced enhanced AI-powered features for Email Designer, which help marketers create more personalized and relevant content.
It's worth noting that Marketo's decision to abandon the built-in SEO tool is in line with the general trend where large MarTech platforms are focusing on developing their core competencies and providing the ability to integrate with third-party specialized services to solve narrow tasks, such as SEO optimization.
Expert Opinion
Marketo's decision seems logical and expected. Built-in SEO tools in marketing platforms have long been lagging behind specialized SEO solutions in functionality and effectiveness. Now marketers will be able to integrate Marketo with the best SEO tools on the market and get a better result. At the same time, the freed-up Marketo resources will be directed towards developing the platform's key features, such as content personalization and email marketing.