Real Humans Behind AI Transactions
According to the news, estimates suggest that the volume of transactions conducted using artificial intelligence (AI) technologies could reach $3 to $5 trillion by 2030, with AI agents accounting for up to 25% of U.S. e-commerce.
To ensure transparency and accountability in this growing industry, Sam Altman's company World has partnered with cryptocurrency exchange Coinbase. The goal of their partnership is to prove that there is a real human behind every AI transaction.
World's technology uses a combination of biometric data, identity verification, and blockchain-based smart contracts to confirm human involvement in any automated financial operation. This will help build trust in the agentic commerce industry, where AI agents are taking on more and more routine financial tasks.
The implementation of such solutions is particularly important in light of growing concerns about transparency and accountability in the field of artificial intelligence. Proving the involvement of real people in AI transactions could be a key factor for the further development and widespread adoption of such technologies in the financial sector and e-commerce.