The global affiliate marketing market in 2026 is approaching $20 billion, with US affiliate marketing spend reaching $13.2 billion — a 10% increase over 2025.
AI — The Main Trend of the Year
According to industry research, 78% of affiliate marketers already use AI tools for content creation and data analysis. Modern AI platforms can predict trends months before competitors notice them.
The difference between average and elite affiliates in 2026 is how well they use AI. It's either going to be your edge or your downfall.
What This Means for Job Seekers
- AI skills are becoming mandatory on resumes
- Growing demand for marketing automation specialists
- Knowledge of ChatGPT, Midjourney, Claude — competitive advantage
- Companies seek people who can integrate AI into workflows
Other Key Trends
Livestream shopping will reach 5% of all e-commerce sales in North America. Brands are actively attracting influencers to host live events with affiliate links.
Mobile traffic continues to dominate — by the end of 2026, 70-80% of affiliate traffic will come from mobile devices and apps.
Important to Know
With browsers phasing out third-party cookies, programs are transitioning to server-side tracking and unique promo codes. This creates new opportunities for specialists with technical backgrounds.