Automation is marketing's fastest path to AI returns
Today's digital marketers are facing the need to constantly improve the efficiency of their campaigns and advertising tools. One of the key trends in recent years has been the integration of artificial intelligence (AI) into various areas of marketing. However, as practice shows, simply increasing spending on AI does not guarantee tangible results. To get the maximum return on AI investments, digital marketers need to pay close attention to the automation of their processes.
The level of automation directly affects the effectiveness of AI implementation. Companies that have managed to automate key marketing tasks demonstrate higher returns on the use of AI-based solutions. Without prior structural restructuring of business processes, investments in AI can only lead to the amplification of existing inefficient practices, and not to breakthrough results.
Therefore, digital marketers should first focus on automating routine tasks such as data collection and analysis, targeting and personalization of ad campaigns, cost optimization, and others. Only after these processes have been automated, can they proceed to the implementation of AI-based solutions. This comprehensive approach will not only increase the return on AI investments, but also free up time and resources for digital marketers to solve more creative and strategic tasks.