Ether's 60% down from its 2025 high, but TradFi keeps betting on ETH
Despite the fact that the price of Ether is currently 60% lower than its all-time high reached in 2025, the traditional financial sector (TradFi) continues to actively invest in this cryptocurrency. There are several objective reasons for this.
Ethereum's dominant role in total value locked (TVL) and widespread adoption by traditional financial institutions confirm Ether's status as the base of global on-chain finance. Ethereum accounts for more than 60% of the total TVL in the cryptocurrency industry, which indicates its important role in the decentralized finance (DeFi) ecosystem.
In addition, many large banks and financial companies have already launched projects related to the use of the Ethereum blockchain. For example, JPMorgan Chase, Mastercard, and BNY Mellon are actively implementing solutions based on Ethereum to improve the efficiency of various financial operations.
Thus, despite the current price fluctuations, Ethereum continues to strengthen its position as a key platform for the development of the cryptocurrency and blockchain market. Given the growing interest from the traditional financial sector, it can be assumed that the price of Ether will strive for new highs in the long term.