How Much Do Media Buyers Earn in 2023?
The media buyer profession has become one of the highest-paid in the digital marketing field. Traffic arbitrage specialists managing advertising campaigns on social media, search engines, and other digital channels can expect a substantial income. But how high is the average media buyer salary in 2023?
Average Media Buyer Salary in Different Countries
According to SalaryExpert, the average media buyer salary in the US in 2022 was $64,000 per year. In the UK, this figure reached £40,000, and in Canada, it was C$60,000.
For comparison, in Russia in 2023, the average media buyer salary, according to HeadHunter, ranges from 100,000 to 150,000 rubles per month. In Ukraine, according to the DOU platform, the average media buyer salary in 2022 was 50,000 to 100,000 hryvnias per month.
Factors Affecting Media Buyer Salary
The media buyer's salary depends on several key factors:
- Work experience. The more experience in digital marketing and campaign management, the higher the specialist's salary.
- Qualifications. Media buyers with in-depth knowledge in analytics, targeting, creative development, and campaign optimization can expect higher pay.
- Narrow specialization. Arbitrage specialists focused on specific niches (gaming, finance, e-commerce, etc.) earn more than generalists.
- Company size. Salaries at large advertising agencies and media holdings are generally higher than at smaller companies.
- Geography. The pay level for media buyers in megacities (Moscow, St. Petersburg, Kyiv, New York, London) significantly exceeds the national average.
Media Buyer Job Openings in 2023
According to publicly available data, companies continue to actively search for qualified media buyers in 2023. Here are a few examples of current job postings:
- SonderAds - salary not specified
- Launching a mini-app for arbitrage specialists and marketers - salary not specified
- Launching a mini-app for arbitrage specialists and marketers - salary not specified
- Middle/Senior Media Buyer (FB | iGaming) - salary not specified
- MEDIA BUYER GAMBLING UAC | IN-APP Moloco - $800-800
Conclusion
The media buyer profession continues to be one of the highest-paid in digital marketing. The average salary for such specialists in 2023 ranges from $50,000 per year in Ukraine to $64,000 in the US. The income level is influenced by experience, qualifications, specialization, and geographical location. Companies are still in need of experienced arbitrage specialists ready to manage highly effective advertising campaigns.