New Realities of Search Marketing in 2023
Marketers and SEO specialists are facing growing demands from management for instant returns from digital channels. However, changes in user behavior in search require a comprehensive approach and a new perspective on content optimization.
To help digital marketing professionals adapt to the new realities, Search Engine Journal is hosting a free online event SEJ Live. On March 11 from 12:00 to 15:00 Eastern Time (19:00 - 22:00 Moscow time), SEO and content marketing experts will share their experience in improving website visibility in the context of artificial intelligence technology development.
What will be at SEJ Live?
- Masterclasses from leading SEO and content marketing specialists
- Analysis of the latest trends in search marketing
- Practical recommendations for adapting strategies to AI algorithms
- Live Q&A session with the audience
Participation in the event is free, but requires prior registration on the Search Engine Journal website.
Why is this important right now?
The development of artificial intelligence technologies is significantly changing approaches to search engine optimization. Algorithms are becoming more personalized and focused on the needs of a particular user. This requires marketers to revise their strategies and content creation methods.
The SEJ Live event is dedicated to adapting search optimization and content marketing to the new realities. The speakers will share proven case studies and provide practical recommendations that will help increase brand visibility in search engine results.