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Sharplink bets on crypto assets as prices plunge
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Sharplink bets on crypto assets as prices plunge

Sharplink Gaming's Lubin and Chalom explain how digital asset treasuries are becoming a key institutional strategy amid crypto market volatility.

2/12/20265 min read20 views

Digital asset treasuries as a hedging tool

At a panel discussion at Consensus Hong Kong 2026, Sharplink Gaming's executives Joe Lubin and Joseph Chalom explained how their company is using digital asset treasuries (DATs) as an effective risk management tool in the face of sharp cryptocurrency price fluctuations.

According to Lubin, despite the recent decline in the value of major crypto assets, Sharplink continues to actively invest in DATs, primarily in Ether. This is because this asset best correlates with the company's business, which specializes in traffic arbitrage and the development of blockchain-based gaming applications.

"Diversifying our treasury assets in favor of cryptocurrencies allows us to effectively hedge the risks associated with market volatility. In a environment where traditional financial instruments are showing weak dynamics, digital assets are becoming an increasingly attractive option for institutional investors," Chalom noted.

The future belongs to DATs

Experts agree that the trend towards the active implementation of DATs will continue, especially among companies whose activities are closely related to the crypto economy. The use of DATs allows not only to hedge risks, but also opens up new opportunities for the monetization of digital assets.

According to analysts' forecasts, by 2030 the share of DATs in the structure of corporate treasuries may reach 20-25%. This will indicate the maturity of the market and the ever-closer integration of cryptocurrencies into the traditional financial system.

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