Media Buyer (Facebook)
About company
A dynamic performance marketing team specializing in gambling vertical with a focus on scaling profitable campaigns across Tier-2 and Tier-3 geographies. We provide our media buyers with substantial budgets, full infrastructure support, and operational freedom to drive results.
Responsibilities
- •Launch and optimize Facebook/META advertising campaigns for gambling vertical
- •Identify, test, and scale winning creatives and landing page combinations (FB + PWA / In-App2Web)
- •Monitor and analyze key performance metrics (ROI, ROAS, CPA, conversion rates)
- •Manage campaign budgets efficiently and report on performance regularly
- •Brief designers and technical specialists on campaign requirements and optimizations
- •Work with analytics and tracking systems to ensure data accuracy
- •Identify growth opportunities and independently scale profitable campaign structures
- •Adapt quickly to market trends and algorithm changes
Requirements
- •Minimum 2 years of proven experience with Facebook/META advertising in gambling vertical
- •Solid practical experience with Facebook + PWA / In-App2Web funnel combinations
- •Portfolio of case studies from the last 6-12 months (budget, ROI, timeline)
- •Understanding of gambling market dynamics, current trends, and consumer behavior
- •Ability to quickly identify working campaign structures and adapt to market changes
- •Proactive mindset with ability to independently find growth points and scale campaigns
- •Professional communication skills and mature approach to work
- •Data-driven decision making and analytical mindset
We offer
- •Competitive compensation: base salary + percentage of net profit
- •Stable and timely payments without delays
- •Performance bonuses based on KPI achievement
- •Complete marketing infrastructure and tools
- •Dedicated support team: designers and technical specialists
- •Substantial budgets with minimal bureaucracy
- •Clear path to Team Lead position with consistent results
- •Remote work with full flexibility
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Media Buyer (Facebook)