WEB-HH editorial team

We are subject-matter editors with experience in media buying, affiliate marketing, crypto and PPC. Every article is signed by an author with verifiable expertise.

Ivan Petrov

Editor-in-chief, media buying expert

8 years in traffic arbitrage and performance marketing. Led media buying at two CPA networks. Writes about traffic acquisition, creatives and funnels.

Anna Kovalenko

Careers editor, HR analyst

Six years recruiting digital specialists. Publishes salary reviews and interview guides. Psychology degree, Taras Shevchenko National University of Kyiv.

Dmitry Sokolov

Crypto editor, Web3 journalist

Covering crypto since 2018. Former hedge-fund analyst, now writes breakdowns of DeFi protocols and the NFT market. Habr contributor.

Olga Mikhailova

Product editor, former performance marketer

Ran PPC and SEO for e-commerce brands for five years. Writes about digital tools, analytics and marketing stacks. Marketing master, KNEU.