How AI agents shaped the record-breaking 2025 holiday season
According to a authoritative Salesforce study, the use of AI technologies became a key factor that ensured record sales and high efficiency of digital marketing during the 2025 holiday season. Leading brands and retailers actively implemented chatbots, voice assistants and predictive models based on artificial intelligence, which allowed them to achieve high performance on key metrics.
Growth and conversion. According to Salesforce data, the use of AI agents for personalization of communications and offers helped retailers increase conversion by 18% and average order value by 12% compared to previous years. Thanks to accurate targeting and the right selection of products offered to each buyer, brands were able to maximize sales during the holiday period.
Efficiency and optimization. The use of AI models for analyzing user behavior and automating routine processes allowed marketers to optimize costs and increase campaign efficiency by 22%. Reducing manual labor and instant reaction to changing trends have given brands the opportunity to respond more flexibly to demand.
According to experts, the successful experience of using AI technologies during the 2025 holiday season will become a starting point for wider implementation of artificial intelligence in digital marketing. In the coming years, AI agents will play a key role in personalization, analytics and automation of marketing activities, allowing brands to increase efficiency and conversion.