Account Warming

Account warming is the gradual process of making a new advertising account appear legitimate and trustworthy to the platform before running serious campaigns. A freshly created Facebook ad account that immediately starts spending $500/day on aggressive offers will almost certainly get flagged and banned. Instead, experienced teams follow a structured warming protocol. A typical Facebook warming schedule looks like: Days 1-3 — browse organically, like pages, join groups, add friends. Days 4-7 — boost a simple post for $3-5/day promoting harmless content. Days 8-14 — run a traffic or engagement campaign at $10-20/day to a safe offer. Days 15-21 — gradually increase to $50-100/day. After 3+ weeks, the account is considered warm enough for more aggressive spending. The warming timeline varies by platform: Google Ads accounts can often be pushed faster (7-14 days), while TikTok accounts may need extra care. Key indicators of a well-warmed account include consistent spending history, no policy violations, a verified payment method, and a trust score that allows spending limit increases. In affiliate marketing careers, account warming is typically the farmer's primary responsibility. Teams that skip or rush warming consistently lose more accounts and spend more money replacing them, making patient warming a genuine competitive advantage.