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Black Hat
Definition
Marketing practices that violate platform policies or legal regulations. Includes cloaking, false advertising, and policy circumvention. High risk of bans.
Related Terms
Cloaking
A technique of showing different content to ad platform reviewers vs regular users. Used to bypass ad policies but violates platform rules and is risky.
Gray Hat
Marketing practices in a gray area between fully compliant and policy-violating. May be tolerated by platforms but carries some risk.
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