Head of Traffic Мы продуктовая IT компания – медиаплатформа для создателей контента и их фанов Что будем делать: Разработка стратегии привлечения трафика. Поиск, анализ и оптимизация каналов трафика с целью повышения рентабельности инвестиций. Проведение A/B тестов, анализ эффективности результатов. Управление командой отдела (постановка задач, контроль). Разработка метрик и показателей анализа источников трафика. Взаимодействие с партнерами проекта повышения прибыльности направления. Требования: Опыт работы в нише Dating. 1,5 года на аналогичной позиции. Опыт работы с разными каналами привлечения трафика: Affiliate (партнерский маркетинг), SEO, PPC, Media Buying. Практические навыки, как выставлять KPI/ROI для разных типов/видов трафика. Наличие успешных кейсов. Пиши: @m_alyona
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Head of Traffic