Lead Retargeting Specialist
About the Company
Diamond Partner is a product-driven iGaming startup with Ukrainian roots backed by stable funding from a major holding company. Operating across EU, CIS, and LATAM markets, the company manages two established products (Casino and Betting on Phoenix and TrueLabel platforms) with a third brand launching on SoftSwiss in March 2026. The team consists of 65+ professionals working remotely with an office base in Cyprus.
Position Overview
We are seeking a Senior/Lead Retargeting Specialist — a strong practitioner with management experience to build and scale the retargeting division from strategy through technical implementation and ROI growth. This is a lead role in performance marketing with direct impact on ROI and international market scaling.
Key Responsibilities
- •Lead and mentor a team of 5+ media buyers specializing in retargeting streams
- •Launch and optimize campaigns across DSP/SSP platforms
- •Manage technical integrations: pixels, postback, S2S, data feeds
- •Develop audience segmentation strategies by GEO (EU, CIS, LATAM)
- •Control creative processes: briefs, A/B testing, scaling
- •Monitor key metrics: ROI, CPL, CPA, ARPU with comprehensive reporting
- •Collaborate with Product, Data, and Analytics teams
Requirements
- •2+ years of hands-on experience in retargeting, programmatic, DSP/SSP
- •Team management or mentorship experience
- •Deep understanding of tracking, attribution, and analytics
- •Practical expertise with S2S, pixels, and postback implementation
- •Strong analytical skills and data-driven mindset
- •English proficiency at C1+ level
- •Experience with EU and CIS Tier-1 markets (preferred)
First 90 Days
- •Conduct comprehensive audit and optimization of current campaigns and integrations
- •Launch and scale new retargeting flows with clear ROI metrics
- •Build a strong team structure and establish systematic reporting processes
What We Offer
- •Competitive salary + bonuses tied to ROI and growth KPIs
- •21 days vacation, 25 sick days, 3 personal days annually
- •$600/year learning and development budget
- •Business trips to Cyprus and international industry events
- •Transparent processes, no micromanagement, full autonomy and responsibility
- •Compensation available in USD or cryptocurrency
Interested in this role?
Apply directly — usually get a response within 24h
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Lead Retargeting Specialist