Chief Marketing Officer (iGamingBetting) Cyprus

Chief Marketing Officer (iGaming/Betting) Cyprus PLAYFINA team is looking for a Chief Marketing Officer to join the team to work on the brand. We need a person with successful experience in a similar position in a product (gambling/betting). Requirements: - 2 years’ CMO experience in a relevant brand; - Experience with both online casinos and on-site betting; - Experience with Tier 1 countries; - Knowledge of English at Upper Intermediate level (ideally Advanced); - Work in an office in Cyprus. Objectives: - Development of marketing strategies and their implementation; - Marketing budget control; - Development and implementation of brand bonus program; - Development of various promos, from idea to full implementation on the website; - Analysing the success of marketing campaigns and bonuses; - Setting up workflows in subordinate departments; - Retention, working with customer.io and other services to set up e-mail newsletters, push notifications, SMS and others; - Control ov