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CTR (Click-Through Rate)
Definition
The percentage of people who click on an ad after seeing it. Calculated as Clicks / Impressions × 100%. Measures ad creative effectiveness.
Related Terms
CPC (Cost Per Click)
A pricing model where advertisers pay for each click on their ad. Common in PPC (pay-per-click) advertising on platforms like Google Ads and Facebook.
Creative
The visual and textual elements of an advertisement, including images, videos, headlines, and copy. Good creatives significantly impact CTR and conversions.
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