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CPC (Cost Per Click)
Definition
A pricing model where advertisers pay for each click on their ad. Common in PPC (pay-per-click) advertising on platforms like Google Ads and Facebook.
Related Terms
CPM (Cost Per Mille)
A pricing model where advertisers pay per 1,000 impressions of their ad. "Mille" means thousand in Latin. Used for brand awareness campaigns.
CTR (Click-Through Rate)
The percentage of people who click on an ad after seeing it. Calculated as Clicks / Impressions × 100%. Measures ad creative effectiveness.
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