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Media Buying
Definition
The process of purchasing advertising space or time to display ads. Media buyers negotiate rates, select placements, and optimize campaigns for ROI.
Related Terms
Traffic Arbitrage
The practice of buying traffic at a lower cost and monetizing it at a higher rate through affiliate offers or ad networks. The profit comes from the price difference.
DSP (Demand-Side Platform)
A platform that allows advertisers to buy ad inventory from multiple sources through one interface. DSPs use algorithms to optimize ad placements.
Ad Network
A company that connects advertisers with publishers who want to host ads. Ad networks aggregate inventory and offer targeting options.
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