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Ad Network
Definition
A company that connects advertisers with publishers who want to host ads. Ad networks aggregate inventory and offer targeting options.
Related Terms
Traffic Source
The platform or channel where traffic originates. Examples include Facebook Ads, Google Ads, TikTok, push notifications, native ad networks, and SEO.
DSP (Demand-Side Platform)
A platform that allows advertisers to buy ad inventory from multiple sources through one interface. DSPs use algorithms to optimize ad placements.
CPM (Cost Per Mille)
A pricing model where advertisers pay per 1,000 impressions of their ad. "Mille" means thousand in Latin. Used for brand awareness campaigns.
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