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Programmatic Advertising
Definition
Automated buying and selling of digital advertising using software and algorithms. Real-time bidding happens in milliseconds to show the right ad to the right user.
Related Terms
DSP (Demand-Side Platform)
A platform that allows advertisers to buy ad inventory from multiple sources through one interface. DSPs use algorithms to optimize ad placements.
SSP (Supply-Side Platform)
A platform that helps publishers manage and sell their ad inventory. SSPs connect with DSPs to maximize revenue through real-time bidding.
RTB (Real-Time Bidding)
An auction-based system where ad impressions are bought and sold in real-time, within milliseconds of a user loading a webpage.
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