SSP (Supply-Side Platform)

Definition

A platform that helps publishers manage and sell their ad inventory. SSPs connect with DSPs to maximize revenue through real-time bidding.

A platform that allows advertisers to buy ad inventory from multiple sources through one interface. DSPs use algorithms to optimize ad placements.

An auction-based system where ad impressions are bought and sold in real-time, within milliseconds of a user loading a webpage.

A company that connects advertisers with publishers who want to host ads. Ad networks aggregate inventory and offer targeting options.

50 terms