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RevShare
Definition
A payment model where affiliates receive a percentage of the revenue generated by referred customers over time. Common in gambling and subscription offers.
Related Terms
CPA (Cost Per Action)
A pricing model where advertisers pay for a specific action taken by a user, such as a purchase, sign-up, or deposit. CPA is the most common model in affiliate marketing.
LTV (Lifetime Value)
The total revenue a customer generates throughout their relationship with a business. Used to determine how much to spend on acquiring customers.
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