CPA (Cost Per Action)
Definition
A pricing model where advertisers pay for a specific action taken by a user, such as a purchase, sign-up, or deposit. CPA is the most common model in affiliate marketing.
Related Terms
CPL (Cost Per Lead)
A pricing model where advertisers pay for each qualified lead generated. A lead typically involves collecting user contact information through a form.
CPC (Cost Per Click)
A pricing model where advertisers pay for each click on their ad. Common in PPC (pay-per-click) advertising on platforms like Google Ads and Facebook.
CPM (Cost Per Mille)
A pricing model where advertisers pay per 1,000 impressions of their ad. "Mille" means thousand in Latin. Used for brand awareness campaigns.
ROI (Return on Investment)
A metric measuring the profitability of an investment. Calculated as (Revenue - Cost) / Cost × 100%. Positive ROI means profit, negative means loss.
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