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Vertical
Definition
A specific industry or niche in affiliate marketing. Common verticals include gambling, dating, nutra, finance, sweepstakes, and e-commerce.
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Offer
An advertising campaign in affiliate marketing with specific payout terms, targeting requirements, and conversion goals. Affiliates choose offers to promote.
GEO
Geographic targeting in affiliate marketing. Offers are often restricted to specific countries or regions. Tier 1 GEOs (US, UK, CA) typically have higher payouts.
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