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Offer
Definition
An advertising campaign in affiliate marketing with specific payout terms, targeting requirements, and conversion goals. Affiliates choose offers to promote.
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Vertical
A specific industry or niche in affiliate marketing. Common verticals include gambling, dating, nutra, finance, sweepstakes, and e-commerce.
Affiliate Network
A platform that connects advertisers (merchants) with affiliates (publishers). Networks provide tracking, payments, and offer management.
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