Offer

In affiliate marketing, an offer is the specific product or service being promoted, complete with all its commercial terms — payout amount, allowed traffic sources, restricted GEOs, conversion flow, and approval requirements. Understanding offer structure is fundamental to profitability. Offers are categorized by their conversion flow: SOI (single opt-in, user just enters email), DOI (double opt-in, email confirmation required), CC Submit (credit card entry), deposit (fund an account), and purchase. Higher-friction flows like deposits pay more ($50-$200 per gambling FTD in Tier 1 countries) but convert less frequently, while SOI offers might pay $0.50-$3 but convert at 15-30%. A practical example: an affiliate finds a nutra weight-loss offer paying $45 CPA for COD (cash on delivery) orders in Germany. The offer allows Facebook and native traffic, requires a German-language landing page, and has a 15% approval rate on delivered orders. The affiliate calculates: if they spend $0.25 per click and achieve 2% conversion rate, their cost per conversion is $12.50, leaving $32.50 profit per sale before factoring in the approval rate, bringing real profit closer to $4.88 per click-through. In affiliate marketing careers, offer selection and analysis skills directly determine earnings. Experienced affiliates often maintain private offers with exclusive rates 10-20% above public payouts, negotiated based on their traffic volume and quality track record.