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CPM (Cost Per Mille)
Definition
A pricing model where advertisers pay per 1,000 impressions of their ad. "Mille" means thousand in Latin. Used for brand awareness campaigns.
Related Terms
CPC (Cost Per Click)
A pricing model where advertisers pay for each click on their ad. Common in PPC (pay-per-click) advertising on platforms like Google Ads and Facebook.
eCPM (Effective CPM)
A metric to compare profitability across different pricing models. Calculated as (Total Earnings / Impressions) × 1000. Useful for publishers.
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