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Traffic Source
Definition
The platform or channel where traffic originates. Examples include Facebook Ads, Google Ads, TikTok, push notifications, native ad networks, and SEO.
Related Terms
Media Buying
The process of purchasing advertising space or time to display ads. Media buyers negotiate rates, select placements, and optimize campaigns for ROI.
Ad Network
A company that connects advertisers with publishers who want to host ads. Ad networks aggregate inventory and offer targeting options.
CPC (Cost Per Click)
A pricing model where advertisers pay for each click on their ad. Common in PPC (pay-per-click) advertising on platforms like Google Ads and Facebook.
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