Back to Glossary
CPL (Cost Per Lead)
Definition
A pricing model where advertisers pay for each qualified lead generated. A lead typically involves collecting user contact information through a form.
Related Terms
CPA (Cost Per Action)
A pricing model where advertisers pay for a specific action taken by a user, such as a purchase, sign-up, or deposit. CPA is the most common model in affiliate marketing.
CR (Conversion Rate)
The percentage of users who complete a desired action. Calculated as Conversions / Total Visitors × 100%. A key metric for optimizing campaigns.
Related Job Categories
Browse All Terms
50 terms