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CR (Conversion Rate)
Definition
The percentage of users who complete a desired action. Calculated as Conversions / Total Visitors × 100%. A key metric for optimizing campaigns.
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CPA (Cost Per Action)
A pricing model where advertisers pay for a specific action taken by a user, such as a purchase, sign-up, or deposit. CPA is the most common model in affiliate marketing.
Landing Page
A standalone web page designed for a specific marketing campaign. Landing pages are optimized for conversions with a single call-to-action.
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