eCPM (Effective CPM)

Definition

A metric to compare profitability across different pricing models. Calculated as (Total Earnings / Impressions) × 1000. Useful for publishers.

A pricing model where advertisers pay per 1,000 impressions of their ad. "Mille" means thousand in Latin. Used for brand awareness campaigns.

Revenue earned per 1,000 page views or impressions. Similar to eCPM but often used by publishers. Higher RPM means better monetization.

50 terms