Landing Page

Definition

A standalone web page designed for a specific marketing campaign. Landing pages are optimized for conversions with a single call-to-action.

A preliminary page shown before the main landing or offer page. Pre-landings warm up visitors, build interest, and filter quality traffic.

The percentage of users who complete a desired action. Calculated as Conversions / Total Visitors × 100%. A key metric for optimizing campaigns.

50 terms