RPM (Revenue Per Mille)

Definition

Revenue earned per 1,000 page views or impressions. Similar to eCPM but often used by publishers. Higher RPM means better monetization.

A metric to compare profitability across different pricing models. Calculated as (Total Earnings / Impressions) × 1000. Useful for publishers.

A pricing model where advertisers pay per 1,000 impressions of their ad. "Mille" means thousand in Latin. Used for brand awareness campaigns.

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