Pre-landing

A pre-landing page sits between your ad and the main offer page, acting as a psychological bridge that prepares visitors before they see the product or service. In affiliate marketing, pre-landings typically take the form of news articles, success stories, quizzes, or personal testimonials. For example, a nutra offer might use a pre-landing styled as a health magazine article about someone who lost 15 kg using the product. Well-crafted pre-landings can boost conversion rates by 30-60% compared to sending traffic directly to the offer page. The key formats include advertorials (fake news articles), story-based pages with before-and-after photos, interactive quizzes that personalize the recommendation, and countdown timers creating urgency. A typical pre-landing loads in under 2 seconds, contains 500-1500 words of persuasive copy, and features a clear call-to-action button. In affiliate marketing careers, specialists who can write and design high-converting pre-landings are highly valued. Media buyers test 3-5 pre-landing variations per campaign, measuring page-to-lead conversion rate (ideally 15-40%) and bounce rate (under 60% is considered good). Building effective pre-landings is a core skill for anyone entering the traffic arbitrage field.