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Lookalike Audience
Definition
A targeting method that finds new users similar to your existing customers. Platforms analyze your customer data to find users with similar characteristics.
Related Terms
Retargeting
A strategy of showing ads to users who have previously visited your website or interacted with your content. Uses cookies or pixels to track users.
Tracking Pixel
A small piece of code placed on a website to track user actions and conversions. Facebook Pixel, Google Tag, and TikTok Pixel are common examples.
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