Back to Glossary
Tracking Pixel
Definition
A small piece of code placed on a website to track user actions and conversions. Facebook Pixel, Google Tag, and TikTok Pixel are common examples.
Related Terms
Retargeting
A strategy of showing ads to users who have previously visited your website or interacted with your content. Uses cookies or pixels to track users.
Postback (S2S)
Server-to-server tracking method that sends conversion data from one server to another. More reliable than pixel tracking and works without cookies.
Tracker
Software for tracking and analyzing advertising campaigns. Trackers collect data on clicks, conversions, and ROI. Popular trackers: Voluum, Binom, RedTrack.
Related Job Categories
Browse All Terms
50 terms