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Retargeting
Definition
A strategy of showing ads to users who have previously visited your website or interacted with your content. Uses cookies or pixels to track users.
Related Terms
Tracking Pixel
A small piece of code placed on a website to track user actions and conversions. Facebook Pixel, Google Tag, and TikTok Pixel are common examples.
Lookalike Audience
A targeting method that finds new users similar to your existing customers. Platforms analyze your customer data to find users with similar characteristics.
CR (Conversion Rate)
The percentage of users who complete a desired action. Calculated as Conversions / Total Visitors × 100%. A key metric for optimizing campaigns.
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