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Native Ads
Definition
Advertising that matches the look and feel of the platform where it appears. Native ads blend with content, resulting in higher engagement and CTR.
Related Terms
CTR (Click-Through Rate)
The percentage of people who click on an ad after seeing it. Calculated as Clicks / Impressions × 100%. Measures ad creative effectiveness.
Creative
The visual and textual elements of an advertisement, including images, videos, headlines, and copy. Good creatives significantly impact CTR and conversions.
Traffic Source
The platform or channel where traffic originates. Examples include Facebook Ads, Google Ads, TikTok, push notifications, native ad networks, and SEO.
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