S2S (Server-to-Server)

Definition

Server-to-server communication for tracking conversions without client-side cookies. More accurate and reliable than browser-based tracking.

Server-to-server tracking method that sends conversion data from one server to another. More reliable than pixel tracking and works without cookies.

A small piece of code placed on a website to track user actions and conversions. Facebook Pixel, Google Tag, and TikTok Pixel are common examples.

A set of protocols allowing different software to communicate. Ad platforms provide APIs for automation, reporting, and campaign management.

50 terms