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Postback (S2S)
Definition
Server-to-server tracking method that sends conversion data from one server to another. More reliable than pixel tracking and works without cookies.
Related Terms
Tracking Pixel
A small piece of code placed on a website to track user actions and conversions. Facebook Pixel, Google Tag, and TikTok Pixel are common examples.
Tracker
Software for tracking and analyzing advertising campaigns. Trackers collect data on clicks, conversions, and ROI. Popular trackers: Voluum, Binom, RedTrack.
S2S (Server-to-Server)
Server-to-server communication for tracking conversions without client-side cookies. More accurate and reliable than browser-based tracking.
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