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Tracker
Definition
Software for tracking and analyzing advertising campaigns. Trackers collect data on clicks, conversions, and ROI. Popular trackers: Voluum, Binom, RedTrack.
Related Terms
Postback (S2S)
Server-to-server tracking method that sends conversion data from one server to another. More reliable than pixel tracking and works without cookies.
Tracking Pixel
A small piece of code placed on a website to track user actions and conversions. Facebook Pixel, Google Tag, and TikTok Pixel are common examples.
ROI (Return on Investment)
A metric measuring the profitability of an investment. Calculated as (Revenue - Cost) / Cost × 100%. Positive ROI means profit, negative means loss.
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