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Direct Link
Definition
A tracking link that leads directly to an advertiser's offer without a pre-landing page. Simpler funnel but may have lower conversion rates.
Related Terms
Smartlink
An intelligent link that automatically redirects users to the best-performing offer based on their device, location, and other parameters.
Landing Page
A standalone web page designed for a specific marketing campaign. Landing pages are optimized for conversions with a single call-to-action.
Offer
An advertising campaign in affiliate marketing with specific payout terms, targeting requirements, and conversion goals. Affiliates choose offers to promote.
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