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EPC (Earnings Per Click)
Definition
A metric showing average earnings generated per click. Calculated as Total Earnings / Total Clicks. Higher EPC indicates better offer performance.
Related Terms
CPC (Cost Per Click)
A pricing model where advertisers pay for each click on their ad. Common in PPC (pay-per-click) advertising on platforms like Google Ads and Facebook.
CR (Conversion Rate)
The percentage of users who complete a desired action. Calculated as Conversions / Total Visitors × 100%. A key metric for optimizing campaigns.
Offer
An advertising campaign in affiliate marketing with specific payout terms, targeting requirements, and conversion goals. Affiliates choose offers to promote.
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